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agenda

Academic Summit 

This is the space where key players in the Hass avocado industry come together to share what’s truly driving the value chain.

4

November 2026

Medellín

Colombia

Agenda:

*Agenda subject to change

Welcome to Avocado Territory

09:15

-

09:55

From Potential to Reality: Building a Competitive Colombian Avocado Industry

Let's Talk Strategy

10:00

-

10:45
Alejandro Salazar

- Strategy consultant and thought leader, author of the books Emergent Strategy and Winning Colombia.

The Hass avocado in figures: productivity, markets and opportunities

The business in numbers

10:50

-

11:30
Eric Imber

- Scientific Researcher - CIRAD

Cost structure: When is avocado a profitable business?

The business in numbers

11:35

-

12:15
Alfredo Lira

- Founder and Chief Executive Officer (CEO) of Agroleal.

LUNCH

12:30

-

14:30

Genetics defines the business

Genetics and plant material

14:35

-

15:05
Alejandro Barrientos

- Research Professor, Graduate Program in Horticulture, Autonomous University of Chapingo

Without standardization there is no productivity

Genetics and plant material

15:10

-

15:45
Consuelo Fernandez

- Chief Operating Officer - Brokaw Nursery LLC

Productivity is not luck, it's science

Productivity

15:50

-

16:25
Iñaki Hormaza

- Research Professor at CSIC – IHSM La Mayora

Closing Panel Discussion

16:30

-

16:45
Alejandro Barrientos

- Research Professor, Graduate Program in Horticulture, Autonomous University of Chapingo

Consuelo Fernandez

- Chief Operating Officer - Brokaw Nursery LLC

Iñaki Hormaza

- Research Professor at CSIC – IHSM La Mayora

Efficiency and adaptation: The path other sectors are taking to lead the transformation

Resilience and Leadership

16:50

-

17:30
Mario Restrepo

- Presidente - Aliar SA - La Fazenda

Mike Henriquez Valle

- Co FounderThe Valley Springs

Ramón Sosa

- Corporate Affairs Director – Cargil

Moderadora: Katheryn Mejía

- President of Corpohass

Speakers

Alejandro Barrientos

Research Professor, Graduate Program in Horticulture

Autonomous University of Chapingo

See bio

Alejandro Salazar

Strategy consultant and thought leader, author of the books Emergent Strategy and Winning Colombia.

See bio

Alfredo Lira

See bio

Consuelo Fernández

Chief Operating Officer

Brokaw Nursery LLC

See bio

Eric Imbert

Scientific Researcher

CIRAD

See bio

Iñaki Hormaza

Chief Operating Officer

Brokaw Nursery LLC

See bio

Katheryn Mejía Vergel

Executive President

Corpohass

See bio

Mario Restrepo

President - Aliar SA

La Fazenda

See bio

Mike Henriquez Valley

Co-founder

The Valley Springs

See bio

Table #1

Climate change

Efficient production

10:00

-

10:40

Productivity projections

Efficient production

11:00

-

11:40
Iñaki Hormaza

Crop physiological behavior this year and the low harvests

Efficient production

14:00

-

14:40
Gilma Orrego

- Hass Avocado Technical Advisor

Mycorrhizae: Invisible Allies for a More Productive and Resilient Avocado

Efficient production

15:00

-

15:40
Laura Osorno

Table #2

Cadmio

Quality and safety

10:00

-

10:40
Catalina Arroyave Quiceno

- Ph.D., GRINBIO Research Group – Universidad de Medellín / Professor, Environmental Engineering Program

Waste management

Quality and safety

11:00

-

11:40

Phosphonic acid waste

Quality and safety

14:00

-

14:40
Francisco Lorza

- Westfalia Fruit Colombia / Technical Director of Farms

Sustainability: Wastewater treatment with ozone

Quality and safety

15:00

-

15:40
Jorge Vélez

- Hidroasesores

Table #3

Ripening

Strategic Postharvest

10:00

-

10:40
Luz Ines Herrera/Cristian Sanabria

Post-harvest damage

Strategic Post-Harvest

11:00

-

11:40
Daniel Gómez

Post-harvest protection strategies

Strategic Post-Harvest

14:00

-

14:40

Dry Matter/Harvest by Passes

Strategic Postharvest

15:00

-

15:40
Juan Rafael Giraldo

Table #4

DIAN /OEA

Logistics and Supply Chain

10:00

-

10:40

Disruptive alternatives for mobilization

Logistics and supply chain

11:00

-

11:40

Tertiary roads

Logistics and supply chain

14:00

-

14:40

Export traffic lights and export logistics in Peru

Logistics and supply chain

16:00

-

16:40

Table #5

Understanding the international market: Mintel

Markets and Commercialization

10:00

-

10:40

Puerto Antioquia

Markets and Commercialization

11:00

-

11:40

Experiences from other countries in international markets

Markets and marketing

14:00

-

14:40

Market analysis

Markets and marketing

15:00

-

15:40

Table #6

Drones (Definition of Spraying Parameters for Drones)

New Technologies

10:00

-

10:40
Diana Díaz

- Wakate / Technical Manager

Avoscam Technology

New Technologies

11:00

-

11:40
Cristian Díaz

- EAFIT

Sorting machines

New technologies

14:00

-

14:40

Supercritical CO2 as a refrigerant for refrigeration systems

New technologies

15:00

-

15:40
Maria José Gallego

- Avopack

Cooling systems

New technologies

16:00

-

16:40
Friopacking

Table #7

Chelation reactions with avocado products

Transformed

10:00

-

10:40

Clean labeling

Transformed

11:00

-

11:40

Use of avocado in unconventional derivatives

Transformed

14:00

-

14:40

Post-consumer disposal of containers and packaging

Transformed

15:00

-

15:40
Ana Maria Bueno

- Avopak / Environmental Coordinator

Relationship of export fruit to oil yield

Transformed

16:00

-

16:40
Mauricio Guapucha

Table #8

Retailers' vision

Local development and market

10:00

-

10:40

Positioning of domestic consumption

Local development and market

11:00

-

11:40

Promotion of consumption

Local development and market

14:00

-

14:40

Promotion of domestic consumption in the United States

Local development and market

15:00

-

15:40
Manuel Michel

- Colombia Avocado Board / Executive Director

Table #9

Rootstocks

Genetics and plant material

14:00

-

14:40
Wilmar Pérez

- Westfalia / Technical Director (Growers)

Greenmotion/ Euro semillas

Genetics and Plant Material

15:00

-

15:40

Table #1

Climate change

Efficient production

10:00

-

10:40

Productivity projections

Efficient production

11:00

-

11:40
Iñaki Hormaza

Crop physiological behavior this year and the low harvests

Efficient production

14:00

-

14:40
Gilma Orrego

- Hass Avocado Technical Advisor

Mycorrhizae: Invisible Allies for a More Productive and Resilient Avocado

Efficient production

15:00

-

15:40
Laura Osorno

Table #3

Ripening

Strategic Postharvest

10:00

-

10:40
Luz Ines Herrera/Cristian Sanabria

Post-harvest damage

Strategic Post-Harvest

11:00

-

11:40
Daniel Gómez

Post-harvest protection strategies

Strategic Post-Harvest

14:00

-

14:40

Dry Matter/Harvest by Passes

Strategic Postharvest

15:00

-

15:40
Juan Rafael Giraldo

Table #5

Understanding the international market: Mintel

Markets and Commercialization

10:00

-

10:40

Puerto Antioquia

Markets and Commercialization

11:00

-

11:40

Experiences from other countries in international markets

Markets and marketing

14:00

-

14:40

Market analysis

Markets and marketing

15:00

-

15:40

Table #7

Chelation reactions with avocado products

Transformed

10:00

-

10:40

Clean labeling

Transformed

11:00

-

11:40

Use of avocado in unconventional derivatives

Transformed

14:00

-

14:40

Post-consumer disposal of containers and packaging

Transformed

15:00

-

15:40
Ana Maria Bueno

- Avopak / Environmental Coordinator

Relationship of export fruit to oil yield

Transformed

16:00

-

16:40
Mauricio Guapucha

Table #9

Rootstocks

Genetics and plant material

14:00

-

14:40
Wilmar Pérez

- Westfalia / Technical Director (Growers)

Greenmotion/ Euro semillas

Genetics and Plant Material

15:00

-

15:40

Table #2

Cadmio

Quality and safety

10:00

-

10:40
Catalina Arroyave Quiceno

- Ph.D., GRINBIO Research Group – Universidad de Medellín / Professor, Environmental Engineering Program

Waste management

Quality and safety

11:00

-

11:40

Phosphonic acid waste

Quality and safety

14:00

-

14:40
Francisco Lorza

- Westfalia Fruit Colombia / Technical Director of Farms

Sustainability: Wastewater treatment with ozone

Quality and safety

15:00

-

15:40
Jorge Vélez

- Hidroasesores

Table #4

DIAN /OEA

Logistics and Supply Chain

10:00

-

10:40

Disruptive alternatives for mobilization

Logistics and supply chain

11:00

-

11:40

Tertiary roads

Logistics and supply chain

14:00

-

14:40

Export traffic lights and export logistics in Peru

Logistics and supply chain

16:00

-

16:40

Table #6

Drones (Definition of Spraying Parameters for Drones)

New Technologies

10:00

-

10:40
Diana Díaz

- Wakate / Technical Manager

Avoscam Technology

New Technologies

11:00

-

11:40
Cristian Díaz

- EAFIT

Sorting machines

New technologies

14:00

-

14:40

Supercritical CO2 as a refrigerant for refrigeration systems

New technologies

15:00

-

15:40
Maria José Gallego

- Avopack

Cooling systems

New technologies

16:00

-

16:40
Friopacking

Table #8

Retailers' vision

Local development and market

10:00

-

10:40

Positioning of domestic consumption

Local development and market

11:00

-

11:40

Promotion of consumption

Local development and market

14:00

-

14:40

Promotion of domestic consumption in the United States

Local development and market

15:00

-

15:40
Manuel Michel

- Colombia Avocado Board / Executive Director

*Agenda sujeta a cambios

Speakers

Alejandro Barrientos

Research Professor, Graduate Program in Horticulture

Autonomous University of Chapingo

See bio

Alejandro Salazar

Strategy consultant and thought leader, author of the books Emergent Strategy and Winning Colombia.

See bio

Alfredo Lira

See bio

Consuelo Fernández

Chief Operating Officer

Brokaw Nursery LLC

See bio

Eric Imbert

Scientific Researcher

CIRAD

See bio

Iñaki Hormaza

Chief Operating Officer

Brokaw Nursery LLC

See bio

Katheryn Mejía Vergel

Executive President

Corpohass

See bio

Mario Restrepo

President - Aliar SA

La Fazenda

See bio

Mike Henriquez Valley

Co-founder

The Valley Springs

See bio
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