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November 27th and 28th

The Latin American

Avocado Hub

Territorio Aguacate is the commercial, networking, and knowledge event of the Hass Avocado agro-industry in Colombia and Latin America.

We embrace innovation and the exploration of new horizons in the avocado world, fostering research that allows the discovery of new techniques, practices, and technology that will drive the industry forward.

We facilitate meaningful connections that enable participants to stay in tune with changes, trends, and opportunities worldwide.

Why visit us?

Here, the latest innovations and technological solutions designed specifically to boost productivity, efficiency, and sustainability in the avocado industry are highlighted.

And we strengthen the avocado guild by providing a space for the exchange of ideas, experiences, and best practices among all industry stakeholders.

Academic Agenda

Main Hall: Avocado Territory Congress

*Agenda subject to change

  • 10:00 - 10:20

Welcome to Avocado Territory 2024

  • Katheryn Mejía Vergel

Executive Director of Corpohass

  • 10:25 - 11:05

Conference

Colombia: Perspectives and challenges on Its path to becoming a global agricultural powerhouse

  • Agustín Zimmermann

Representando FAO Colombia

  • 11:10 - 11:45

Conference about

Plant Material

What are the benefits of clonal materials and how to select for the future?

  • Ana Milena Caicedo

Brokaw Nursery

  • 11:50 - 12:30

Panel about

Plant Material

Experience with conventional and clonal trees in Latin America

  • David Lynce

Avoplant

  • Wilmar Pérez

Westfalia Colombia

  • Wilson Giraldo

Hass Naranjo

  • Amanda Dalia Quintero

Cartama

  • Dorancé Flórez

Aguacates Flórez

  • Moderator: Francisco Monsalve

Agrícola Ocoa

  • 12:35 - 1:50

Lunch

  • 2:00 - 2:30

Conference about

Cost Management

Production costs: Why is Latin America competitive?

  • Christian Broders

Director of administration and finance at Cerro Prieto

  • 2:35 - 3:05

Introduction

Cost Management

Benchmarking cost study to improve projections

  • Katheryn Mejía Vergel

Executive Director of Corpohass

  • 3:10 - 3:50

Panel about

Cost Management

Panel on cost optimization experiences and future opportunities

  • Sebastián Prado

Co-founder of Ecofarms

  • Carlos Mario Restrepo

Agrícola Atitlan

  • Héctor Acevedo

Manager of TerraPalta

  • Moderator: Maria Paula Forero

Inversiones Fovemsa

  • 3:55 - 4:15

Break

  • 4:20 - 4:50

Conference about

Productivity

Why do our plants experience stress and what is the effect on productivity?

  • Federico Hernández

General Director of Grupo FHERDZ SA

  • 4:55 - 5:30

Conference about

Productivity

Calcium physiology in Avocado and Its impact on crop healthcontrol

  • Mario Pozo

Country Manager Perú STK

Main Hall: Avocado Territory Congress

*Agenda subject to change

  • 9:30 - 10:00

Conference about

Marketing

Government and business cooperation in improving the reputation of Kenyan produce

  • Christine Chesaro

Ag. Director Horticultural Crops Directorate (HCD)

  • 10:05 - 10:40

Panel about

Marketing

Perception of Latin American fruit in the U.S. and European markets

  • Joel Pascual

Cartama Europe

  • Annabel Konst

Westfalia

  • Fernando Bustamante

Walmart

  • Moderator: Manuel Michel

Colombia Avocado Board - CAB

  • 10:45 - 11:00

Launch

Marketing

Colombian avocado quality manual

  • Manuel Michel

Colombia Avocado Board - CAB

  • 11:00 - 11:20

Break

  • 11:25 - 12:05

Conference about

Processed and Consumer

How is a brand built and strengthened?

  • Andrés Carvajal

Managing Director Sancho BBDO

  • 12:10 - 12:50

Panel about

Processed and Consumer

Processed Products: The future of avocado?

  • Juan Fernando Hoyos
  • Juan David Castaño Díaz

Founders of JuanCaMole

  • Ximena Hoyos

Manager of Lavocadería

  • Daniel Gómez

Terravocado

  • 12:50 - 2:30

Lunch

  • 2:30 - 3:30

Conference about

Productivity

Understanding the health of our plants and its effect on productivity

  • Salvador Ochoa

Michoacana University

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