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After studying French Civilization at the University of Sorbonne and graduating as an economist from the University of the Andes, he traveled to Japan where he worked with the Mitsubishi Group. In 1994, he founded the company ASC Co in Tokyo, which has since been dedicated to the distribution of products in various Asian countries. In 1997, he launched the brands Tropical Maria and Florever, currently present in over 45,000 establishments. Committed to the development of agribusiness in Colombia, he is a co-founder of Innovaflora, dedicated to the cultivation and manufacturing of preserved flowers, and Colfrost, focused on the processing and export of frozen avocado.