27/28 NOVEMBER - Plaza Mayor Medellín

Francisco is a Commercial Engineer and holds a Master’s in Strategic Sales Management from the Adolfo Ibáñez University. Additionally, he has over 13 years of experience in fast-moving consumer goods companies and in the gastronomy and hospitality sectors, including Enjoy, Santa Rita Group, Guallarauco, and Entel.

In 2017, he joined the Chilean Avocado Committee A.G., an association that brings together avocado producers and marketers in Chile and around the world. There, he has focused on establishing relationships with various stakeholders to position avocados as a sustainable crop. Over the last 3 years, his primary focus has been sustainability, achieving significant milestones in the industry and gaining international recognition as an environmentally friendly, sustainable avocado industry.